Replaces: CRM & Bonus Manager

House Economics

Margins, Bonuses & Retention

“Every bonus earns its keep, or it stops.”

Key Metrics

Unlimited

Players Monitored

Capped by you

Bonus Spend

24/7/365

Available

Capabilities

GGR / NGR and bonus cost tracking
Player value by segment
Early churn signal detection
Personalised retention offers
Bonus and affiliate ROI checks
Budget guardrail enforcement

How It Works

What it watches

House Economics reads the numbers that decide whether the casino makes money: GGR, NGR, bonus cost, and the value of each player segment. It also spots the moment a regular player goes quiet.

What it does

When a churn signal crosses the line you set, it sends an offer on the channel that player actually uses, and tests which offer converts. Bonuses and affiliate deals that cost more than they return are flagged or paused. Budget guardrails stop it from spending past the cap.

What you still decide

You choose the offers, the segments you will not touch, and the spend ceiling. The agent executes inside those rules and reports what it sent and what it earned.

See the House Economics in action

Book a demo and watch how the House Economics handles real scenarios in a live casino environment.